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  The market is moving fast and you are looking, well, how shall we say this? You are not wearing the same clothes now as you did when you were a teenager and yet the corporation you are marketing looks like they still are. Your company has grown up, your image needs to externally reflect the change which has happened internally. But what if you chuck the baby out with the bath water? Now is a good time to invest in a brand audit and work out what is working and returning value to you and what is not. You need to investigate the good, the bad and the ugle and do something about the last two if you are going to stay competitive.  
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