Cityscape to be re-branded by Unisono brand consultants

Cityscape and Unisono began work recently on the 're-visioning' of the Cityscape brand family, in a new deal, which sees Unisono take on 'brand partner' status for the next 12 months.

Unisono will be responsible for creating new master and sub-brand families, resulting in master artworks with a unique new visual language for the Dubai based company. Unisono is also undertaking a redesign of core event collaterals, which will be unveiled at the Cityscape Abu Dhabi event in April. Cityscape appointed Unisono without a pitch on the strength of the strategic work by Amy Morgan (Unisono's Director of Strategy) and her team of 'brand warriors' conducted for sister organisation IIR's 'Brand Managers Forum'. Readers will remember Amy Morgan was also asked to Chair Octobers 'Brand Leadership Summit', where she delivered a keynote address on inspirational brand leadership.

"We are very excited to be appointed to do the re-brand with Cityscape" says Amy. "Cityscape is the global leader in its sector and hosts the region's flagship real estate events. These events are where major players in real estate craft their reputations and unveil their visions for the regions future landscapes - it is a great brand to work with. Cityscape is a great team to work with and really get the ‘vision thing’. We all look forward to delivering an exciting new face on the global event stage in the very near future". 

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