It's that time of year again, the tension is building and there is a buzz of excitement in the air. That's right, Formula 1 season is here and E.K Kanoo have selected Unisono as their partner for the third consecutive year - a first place partnership!
Unisono have successfully delivered two wining campaigns for E.K Kanoo. The first year featured the 'Driving The Dream' campaign. This was a key year for Toyota as they celebrated 50 valiant years of racing.
The campaign highlighted the success of Toyota and the spirit of motor racing in the 1950's heyday. The 'Hero Campaign' of 2008 brought something slightly different, inviting people to find the heroes inside themselves and celebrate the power of F1.
This year E.K Kanoo and Unisono have developed the 'Spirit Of Champions' campaign to emphasise Toyota's thirst to win the 2009 event. The desire for first place has never been stronger and E.K. Kanoo felt that this needed to be represented in the campaign. 'Spirit Of Champions' supports this vision and engulfs the Bahrain F1 spirit.
Clive Hammond, E.K Kanoo's General Manager for Marketing and Communications shares the sprit and vision with Unisono stating “We're really excited about the campaign this year, ‘Spirit Of Champions’ sums up what we're really about. This year we have one aim and that’s to win!! Our campaign shows this and highlights our ambition to be number one”
Together, E.K Kanoo and Toyota are building the foundations to attract more people and business to Bahrain. To date, Toyota is the number one car brand by value both in Bahrain and globally. Toyota is taking on the world, not only in motor racing but also by providing ordinary people with great cars.
Unisono have created some other fantastic campaigns for the transport and automotive industry including the Automo and Dent Doctor campaigns. By compiling targeted market research, the highly successful Automo campaign uncovered a real need for friendly customer service. Hence Unisono created a brand designed for people who know good service but not necessarily a lot about cars. The Dent Doctor brand also proved highly successful. This funky new service brand was influenced primarily by the culture of the business. Unisono created the brand with visual aspects borrowed from the medical sector.
All this auto industry experience leaves Unisono in pole position for delivering great results!
The relationship between Unisono and E.K Kanoo continues to grow stronger year by year; campaign by campaign. Who knows what next year will bring... Unisono is ready!
