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Futility of Brand Equity
What is brand equity and how useful is it anyway? ...
Auto Industry Branding
How brand strategy is changing the landscape of the US car industry ...
Should You Change Customer Behavior?
When is it a good thing to try and change customer behavior? What can you expect and why ...
Emerging Branding Threat From China
Who are Haier, Legend and Huawei and why should you care ...
If Organisation is the Brand, Change Your Branding Organisation
How to use your organisation to your advantage ...
What's Wrong with Advertising
Don Schultz from the US Marketing Associations tells us his thoughts ...