Unisono's Creative Director and founding partner, Liam Farrell, has a passion for design which verges on the obsessive. Some worried folk have commented that if there was a clinic for this type of obsession, he would be the one in the softest cell. Spending most of his days feverishly working away on some creation or other, Liam is in constant design mode and has garnered a reputation as a bit of a type spotter. In fact, he and his type spotting loony friends can be found, most weekends, fondly fonts with a worrying degree of tenderness. Known for his speed to Mac, Liam has garnered a reputation with some colleagues as a 'Design Machine', found often in Jean-Michel Jarre mode, outputting all manner of creative works within ludicrously limiting deadlines.
Liam has a deep appreciation for creative expression in all forms such as; fashion, music, literature, film and architecture but none captures his imagination so greatly as the culinary arts, of which he is an overly generous patron. His other great appreciation lies in the world of mac, a brand he is loyal to beyond any degree of reason. Moreover, some think Liam is in deep denial about his iPhone addiction arguing that he is rarely be found out of 'iWorld' these days.
When he's not designing, Liam likes to snowboard, dive, swim, play tennis, practice yoga, play house music (loudly), cook, read modern social history and travel. This paints a picture of a man who is svelte and trim, worldly wise and knowledgeable which is an assertion with scant evidence to support it. An eloquent writer and responsible for most of the blurb on this site (trumpets blow! And it's me thats blowing), Liam has shared his design knowledge (such that it is) and opinions with various industry publications, including Design Week, Gulf Marcom Insider and Pipeline Constructor Monthly (a publishing zenith his career may rarely better).
Liam says: "There is no room in our vocabulary for nasty words like average."
Education and experience: Liam graduated from Salford Design School, Manchester, with first class honours, and a personal commendation from Peter Saville. Liam's extensive work experience includes a stint at Attik, Consulting for BBDO and JWT, Head of Creative at Amaze (Liverpool and London) and Design Director and founding partner of Tap (London). In 2003, Liam moved to Bahrain to work with Saatchi and Saatchi as Design Director, where his first assignment was to pitch for, and win, the multi million dollar MENA-wide Frigidaire account. In 2006, Liam left Saatchi to start Unisono and continues as Creative Director. In 2008, Liam's brand design for BNI recently won Unisono a 'Best of Nation' WOLDA (Worldwide Logo Design Awards).
Client list: Future Publishing, British Telecom (BT), Yell, Cortel Telecom, Capital Media, Fremantle Media, Diyar, Cityscape, KFH, BisB, Gilan, KGL, Central Office of Information, UPC, Metropolitan Police Force, Guardian Media Group, First Bahrain, KSDi, Injaz, E.K Kanoo, Toyota, Sangyong, Citroen, Lexus, Al Salaam Bank, Automall, NBK, Al Wa’ab City, Eskan, Batelco, Callem Telecom, Kalaam Telecom, Kulacom, EDB, Spring of Culture, Maza, Volkswagon, Nestlé, Tite and Lewis, Proctor and Gamble, MacUser Magazine, Creative Arts Magazine, STC and VIVA.
